Video production is costly so it’s important to know what story to tell before you start. Whether you’re making a business or corporate video, communicating with intention begins with knowing the different types of stories available. Here are several story types that businesses can use to get their point across.
The Values Story: Great for individuals or companies who wish to share the core values and qualities which make them special. Expressed beliefs must be woven into a story which demonstrates the qualities espoused.
The Why Story: A great way to connect and build trust by explaining the deep motivations, influences and desires that determine why you do what you do.
The Origin Story: Overlapping somewhat with the Why story, this story boosts trust and connection by sharing with the audience where it all began and distilling the resulting journey down to the moments of conflict that were overcome with passion.
The Vision Story: Where are you or your company headed? Encourage the audience to become involved with a story of how the world would be better if your service or product is brought to life.
A Teaching Story: Lessons learnt by personal experience are woven into a story with conflict and desire. An emotionally engaging tale will leave the audience with the message you intend.
An Impact Story: Generally a case study or testimonial that’s crafted with a character’s journey and transformation to demonstrate the values and qualities a business wishes to portray.
An Objections Story: Confirm the objection but then through good personal storytelling, show how this was overcome and why it was for the best.
For a deeper look at story, see The Story Factor by Annette Simmons.